Marketing Campaigns

The "marketing campaign" for a film is the different ways in which the films message to potential audiences are conveyed and the forms in which they are conveyed through.

What Are The Major Elements To A Marketing Campaign?

- There are many elements in which the marketing campaign includes but the main elements are; Trailers, Text, Posters, Social Media, YouTube, Official Websites, Games & Quizzes, Magazine Articles, etc.

Where Might Different Elements Be Found? 

- Different parts of the marketing campaign will be found in multiple areas, for example some of the places marketing campaigns may be found are; On The Internet, TV, Print Media, Cinema Walls, Cinema Screens, Commercial Vehicles, Billboards, etc.

What Factors Make Audiences Want To View A Film?

Everyone is unique and effected by different factors but mainly the factors that effect an audiences want to view a film are; Actors and Actresses, Genre, Reviews, Adaptations, Sequels and Prequels, Word to Mouth, etc.

Our A2 Course (Next Steps)

During our A2 unit we will be focusing mainly on Trailers and Posters, thus it would make sense to learn and research more about them. My next steps will be to undertake some research on both, gather examples and analyse them.