Analysis Of "Avatar's" Marketing Campaign

As we all know the movie "Avatar" was and still is hugely successful, grossing the biggest box office figures and redefining the levels of technology within the film industry, but was it the technology, storyline and anticipation that made the film a hit or was it the Marketing Campaign which gave birth to one of the most successful films of all time?

Much like the rest of "Avatar" lots of money was pushed into the marketing of the film to insure its complete success, with the high budget given to the film it was able to use many methods of marketing to build hype and demand for the film.

The list of marketing methods used by 20th century FOX to promote "Avatar" is endless but some of the main and most effective methods are:

- A 16 minuet teaser shown in 100 IMAX 3D Theatres

- The release of the "Avatar" game made by Ubisoft

- "Avatar" inspired action figures

- A Facebook based online chat named "Avatar Online" with around 1.3 million viewers
- The use of other social media pages such as MySpace and Twitter
- An Official Website
- Interactive Trailers
- A brand of toys that activate when placed before a webcam

As can be seen 20th Century FOX really pushed the advertisement for the film, which considering the investment they made to make the film is no surprise, they creating many new untried methods of marketing which clearly was a success in the whole and they used main sneaky tactics to further increase the awareness the film had.

One example of this is method they used to give social media users the chance to listen to the films soundtrack, the method they used was this. By Re-tweeting, liking or forwarding a Post about the film you would unlock the soundtrack to listen to, this tactic was hugely rewarding for both the company and fans which thus created huge "word to mouth" advertising.