My Research On Film Posters

What Is A Film Poster?

A film Poster is a promotional sheet, page or image that is created alongside a film to advertise and create awareness for it. Often multiple styles of posters are created, some to be brought by fans others to be displayed in public areas.

Why Are They Made?

The main purpose of a film poster is to promote a oncoming film by flooding a possible audience with key aspects of the film.

How Do They Work?

Film Posters often use screen grabs or character shots from the film and display them in eye catching locations to quickly make viewers want to see the film.

Where Do We See Them?

We consume Film Posters regally in multiple locations and areas, but mainly they are displayed in areas of high traffic, more so, near the location of their target audience. Places like Cinemas, DVD shops, internet sites and on public areas like bus stops and billboards.

When Are They Released?

There is no set time for a Film Poster to be release but often they coincide with the launch of trailers or other promotional elements. The time period can vary from 1 month to 6 months before the films release date, this gives possible viewers lots of time to see the Film Posters and to gain "hype" over the film.

Who Are Film Posters Aimed At?

Film Posters are aimed at primarily the target audience of the film in which it promotes, this allows them to increase the number of consumers who go to see the film, the posters are also aimed at people who have already seen the film in after launch sales.

How Do Film Posters Help To Fill Cinemas?

Much like the Trailers , the main and most important reason why and how Film Posters attract people to the cinema is because they are designed to show off a films USP's (Unique Selling Point), for Film Posters the characters are often the USP which is displayed.