Possible audience Analysis

We are planning on filming our film trailer as a Social Realistic Thriller but in doing so we have a somewhat limited audience as although we hoped many would be attracted to the film, some may be turned off by its social realism aspect.


However we aimed our film at young adults (Being 18 to 25) as that is the age range of characters in our film. This is a good example of a member of our Target Audience

Dan Messenger

Age = 21

Gender = Male

Occupation = Store Clerk

Hobbies = Music, Skateboarding and Gaming

Likes = His cat "Munchies", Pizza, Rock Music and Football

Dislikes = Rain, Maths and practical jokes

Favourite Movie = Trainspotting

Favourite TV show = Skins


Why would we aim our film trailer at this audience?


This target audience would be people between the ages of 18 and 25, we predict this as people such as Dan Messenger could relate physically and mentally to the characters of "Old Habits Die Hard" and may even relate to some of the issues raised during the films plot, because they can relate we would aim our Trailer, poster and magazine articles towards them.


How would they view or marketing methods?



We feel that due to the age and income of our possible audience it would make most sense to promote our film within their easy reach, we could do this through social media and other internet based sites like "YouTube". Another place we could put our Advertisement is within town centres or near Universities or Upper schools.