Starting The Poster

The first step of starting my poster was to take photographs to use as the base of the image. I focused on the location more than the character as I wanted the film to be something that people picture themselves in and link the protagonist's life to there own, to do this I captured images of Toby Scott(our protagonist) with his head down and his hood up, this leaves his identity hidden.


Images
For the location I chose a dead-end allay as a symbolic representation of him being trapped by the addiction, this varies somewhat to my initial ideas as it doesn't focus on his addition but the effects of it. This is also the reason why he is crouched and curled up to show his weakness.


The outfit which Toby was wearing ties into both the urban setting of the film as well as the darker nature of the film. The colours have a Union Jack theme to show that the film is a British social realism.


As a photographer I kept to the rule of thirds to break up the image and help move the viewers eye through the image so they read the information in the write order as to better understand the film.


Text
The main aspect of the poster, after the image, was the text. It took me a while to find the rusty metal style that I was looking for but I feel that it was worth while as it ties well to the genre and fits well into the image without looking clearly superimposed.


The colour of the text was to start with all green however as the image itself was quite dark I decided to switch the lower text to a different colour as to appear more prominent while still matching the theme.


The title is clear and distanced far from the protagonist, this is a connotation of how he knows want he wants but how far it is from his grasp. The two tone green of the title has reference to both drugs and how the story has a light and dark side.


The quotation "I was never one to keep my promises" is taken from a low point of the film and I used it to, when linked with the title, sum up the plot of the story further.


For both reviews I picked two companies that have previously reviewed similar films in the same genre (Empire & The Time) for the reviews I used red text of the same style to show the difference but remain in the same conventions. The billing I used was small but clear as I felt it was needed to meet the conventions of a film poster but keep the realism desired by the genre.